The Rise of Pre-Owned Luxury Watches | News

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The Rise of Pre-Owned Luxury Watches

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A trend largely driven by the millennial generation, pre-owned luxury watches are in high demand. For millennials it’s not about purchasing something to show off about. Owning an expensive watch is not about bravado and showmanship – expensive doesn’t cut it any more. Millennials care about the artistic craftsmanship, the history, the experience of owning a piece that has existed in a different time. They have redefined luxury in the search for more originality. And this is the fundamental reason why the luxury watch market is falling, but the pre-owned luxury market is booming.



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